EMAIL LIST MAINTENANCE
We out-source our marketing e-mail distribution. Creating and maintaining e-mail lists for targeted markets is a manual process that is onerous and expensive. Each department manages its own campaigns and creates the user lists for those campaigns.
There are multiple sources (internal and external) from which the mailing list for a campaign can be drawn. Once created, the list for a campaign is forwarded to the e-mailer for processing and, after the mailing is done, for feedback on the quality of the list used.
How can VIGILANCE Xpress help ?
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| What VIGILANCE Xpress Offers as a Solution | |
| Mailing lists from old campaigns are often kept in MS Access or in Excel spreadsheets. These have to be manually edited and compiled into another MS Access table or Excel spreadsheet |
Use VIGILANCE Xpress to load the old mailing lists, then create new mailing lists by filtering names according to the campaign’s selection criteria. VIGILANCE Xpress can format the new list data to comply with the e-mailer’s standards and then forward (either by FTP or using the e-mailer’s API) each campaign list to the e-mailer |
| We get lists back from each e-mail distribution, annotated to show addresses that should be removed. We then have to manually remove addresses from the list that was used |
Use VIGILANCE Xpress to load the distribution feedback list as a table, then use that table to edit each campaign’s mailing lists, using VIGILANCE Xpress’s data validation function |
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